GOTV, ID and Persuasion: Polls Don’t Vote. People Do.
We make up to 1 million political dials a day. Across those conversations, we hear the warning signs of complacency: voters who assume the outcome is secure, voters who think their vote won’t matter, and voters whose urgency rises only when races tighten. Our live calling programs identify that complacency, reinforce urgency, and help turn passive support into actual ballots.
What a 4.1-point turnout effect can mean
A 4.1-point voting-plan effect can produce significant numbers of additional voters. Ten thousand successful voting-plan conversations corresponds to about 410 additional voters; 50,000 to about 2,050; and 100,000 to about 4,100. A roughly 5-point turnout effect can mean about 50 additional voters for every 1,000 successful contacts.
Why Our GOTV Is Effective
Counter complacency. Reach voters who think their vote won’t matter. Respond quickly when races move. Turn reminders into voting plans. Cut through text and email fatigue. Professional agents sustain high-volume calling.
Conversations Today. Turnout Tomorrow.
A lot can change before Election Day. Not every overture is a plea for money. Conversations can ripple outward. Turnout can decide elections. In an era of close elections and polling uncertainty, can a campaign afford not to do GOTV?
Boutique Fundraising
Fundraising & Engagement: The Conversation Engine
Integral Resources has raised more than $190 million on prospecting campaigns alone, acquired 3.5 million new prospecting donors, served more than 150 organizations, and brings more than 30 years of experience creating campaigns for political, grassroots, and nonprofit organizations.
Case Study: Lifetime Value
Live donor conversations uncover messages, emotions, issues, and audiences that can move people from cold prospect to active supporter, turning that intelligence into fuel for broader audience and revenue growth.
Fundraising & Engagement Solutions
Backed by data, analytics, and decades of political experience. Built to help campaigns break through noise and plateaus. Focused on experience, service, and results. Reach new donors, raise more money, and grow stronger audiences. Turn conversations into insight, sharper messages, and stronger content.
Lead History vs IRI Performance
Across Appeal Digital, Appeal Direct Mail, Midlevel Digital, and Midlevel Direct Mail lead groups, IRI average credit card contribution outperformed both historical average highest previous contribution and average most recent contribution.
Boutique Fundraising
Integral Resources treats vital donors with extra care, from sustainers to midlevel donors. Midlevel and sustainer calling require a higher-touch approach. Sustainer work focuses on converting existing donors to sustainers, retaining current sustainers, and reactivating expired sustainers. In a direct midlevel comparison, IR generated $82.01 revenue per contact versus $24.22, converted 23.98% versus 6.01%, generated $12,313 net revenue versus $849, and did so with 171 contacts versus 383.
You’re in Good Company
DCCC, NDRC, Senate Majority PAC, and ACLU.
What Makes a Good Fit?
Organizations trying to break through a plateau, reach new audiences, or solve a difficult fundraising challenge; organizations open to testing new approaches to grow support and hit bigger goals; and organizations that understand their audience starts with data.